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Engage Customers by Incorporating Videos in Your Website

Updated: May 13

Did you know that individuals are likely to spend more time on your website if you add video content? According to Forbes author Katherine's article Top Website Statistics For 2024, "Having videos on a website has been shown to result in an 88% increase in the average time spent on page." Additional website statistics add that individuals spend around 6 minutes per page on average when there is a video included.

So how can you incorporate videos into your business website? Here are a few ideas to get you started:

Utilize custom or stock video in your homepage design

Using video in your homepage design can create an attractive and eye-catching first impression. Iowtown Studios uses video in their homepage design to showcase creative content that can be made in their business space.

Click here to see how Iowtown Studios incorporated video into the homepage design of their website.

Create a video showcasing your business in action

If your business is selling a product or service, consider creating video content to showcase what your customers would be getting for their money. Cupcake Jemma invited her customers into the kitchen by creating a video demonstrating the process they use for creating spectacular wedding cakes!

Click here to see how Cupcake Jemma incorporated a demonstration video into her website.

Create portfolio content showcasing recent projects or deliverables

For businesses that create value for their customers through delivering content, this can be a great option. Artists, graphic designers, web developers, and other project-oriented businesses can use tools like Canva to create professional content videos that showcase projects and give customers a glimpse of what the business can offer. Here is an example of a before and after video I created using Canva to showcase a website rebuild collaboration with business owner Lauren Zeek of Sweets by Zeek.

Incorporating these videos in place of images can give a fresh and inviting presence to your website. Check out how we did just that on our website here.

Incorporate a CEO or business founder interview

If the CEO or owner of a business is heavily involved in the day-to-day operations or has a public presence, incorporating a video interview of the owner will engage customers. This is a great option for bloggers, content creators, and other businesses that focus on an individual's role in the brand.

Create a video blog that keeps business partners and customers informed

Engaging customers with a video blog is a great way to showcase your expertise and keep your customers up to date on industry trends. Mariner Logistics incorporates video blog content on their website that engages business partners by providing valuable industry insights.

Click here to see how Mariner Logistics uses video blogs to engage with business partners.

These are just a few ways that video content can be incorporated into your website to engage customers and boost your website traffic. Let us know how you use video content on your website or other ways you engage customers! Email us at info@lippincottduodeisgns to share your creative website ideas.

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