Save Money by using Canva for Your Business Website and Marketing

Creating a digital presence for your business is important, but so is being mindful of business expenses. For many small businesses, website design and functionality may be simple enough to provide flexibility around what tools you use to create and manage your website. During a recent project, we worked with business owner Rena to consolidate her expenses by converting her website to Canva, a solution she was already using for her marketing needs.

Rena is the sole owner of businesses Taste and See Bake Shop and Lum Hee's Yummies. The main purpose of her website it to provide information about her business offerings and allow customers to inquire about services. Rena was already utilizing Canva's subscription service to create marketing materials and logos, so the transition for her website needs was an easy decision. Canva has a simple framework that will enable single page web design that can be linked together via hyperlinks. They also offer some apps to enable form submissions and other functionality. Canva is limited and may not be a good fit for businesses with higher level website needs such as e-commerce or service booking. Canva also has limited mobile design flexibility which may be a dealbreaker for some businesses.

Interested in learning more about these tools and how they can help your business? Contact us about your project so we could help you get started.

Add your Business to Google

Google can be a bit of a mystery to business owners! Being highly ranked on google can make a big difference in reaching your audience. While some aspects of google business management are outside of your control, your google business page is not one of them! Setting up your google business page is a great way to engage customers and create a positive first impression.

Below is a sample video of what a google business profile looks like. For business owners looking to improve their google presence, a profile will give your customers a quick view of your business value. You can include photos and location, along with other details such as hours of operation. One significant value add from a google business profile is the ability to receive customer reviews. Google customer reviews are a great way for clients to gain confidence in your product or service.

Contact us if you would like help getting your google business page setup, we are happy to help!

Engage Customers by Incorporating Videos in Your Website

Did you know that individuals are likely to spend more time on your website if you add video content? According to Forbes author Katherine's article Top Website Statistics For 2024, "Having videos on a website has been shown to result in an 88% increase in the average time spent on page." Additional website statistics add that individuals spend around 6 minutes per page on average when there is a video included.

So how can you incorporate videos into your business website? Here are a few ideas to get you started:

Utilize custom or stock video in your homepage design

Using video in your homepage design can create an attractive and eye-catching first impression. Iowtown Studios uses video in their homepage design to showcase creative content that can be made in their business space.

Click here to see how Iowtown Studios incorporated video into the homepage design of their website.

Create a video showcasing your business in action

If your business is selling a product or service, consider creating video content to showcase what your customers would be getting for their money. Cupcake Jemma invited her customers into the kitchen by creating a video demonstrating the process they use for creating spectacular wedding cakes!

Click here to see how Cupcake Jemma incorporated a demonstration video into her website.

Create portfolio content showcasing recent projects or deliverables

For businesses that create value for their customers through delivering content, this can be a great option. Artists, graphic designers, web developers, and other project-oriented businesses can use tools like Canva to create professional content videos that showcase projects and give customers a glimpse of what the business can offer. Here is an example of a before and after video I created using Canva to showcase a website rebuild collaboration with business owner Lauren Zeek of Sweets by Zeek.

Incorporating these videos in place of images can give a fresh and inviting presence to your website. Check out how we did just that on our website here.

Incorporate a CEO or business founder interview

If the CEO or owner of a business is heavily involved in the day-to-day operations or has a public presence, incorporating a video interview of the owner will engage customers. This is a great option for bloggers, content creators, and other businesses that focus on an individual's role in the brand.

Create a video blog that keeps business partners and customers informed

Engaging customers with a video blog is a great way to showcase your expertise and keep your customers up to date on industry trends. Mariner Logistics incorporates video blog content on their website that engages business partners by providing valuable industry insights.

Click here to see how Mariner Logistics uses video blogs to engage with business partners.

These are just a few ways that video content can be incorporated into your website to engage customers and boost your website traffic. Let us know how you use video content on your website or other ways you engage customers! Email us at info@lippincottduodeisgns to share your creative website ideas.